LI, Jiaxuan. Scene Empowerment: A Comparative Study of Coca-Cola and PepsiCo’s Scenario-Based Marketing Strategies and Its Implications for Chinese Beverage Companies. Financial Economics Research, [S. l.], v. 2, n. 3, p. 208–213, 2025. DOI: 10.70267/fer.250203.208213. Disponível em: http://journals.zeuspress.org/index.php/FER/article/view/393. Acesso em: 24 oct. 2025.