Research on the Impact of Immersive Film and Television Tourism Experience on Tourist Revisit Intentions: Based on Mediation of Tourist Satisfaction

Abstract

The rapid decline in popularity of film-induced tourism in many domestic cities after initial surges highlights the problem of insufficient experiential quality in related tourism products, severely hindering the sustainable development of urban film-induced tourism. Enhancing the experimental perception of film-induced tourism products is key to their high-quality development. Therefore, this study, from the perspective of tourism experience, empirically tests the mechanism of action between four dimensions constituting the film-induced tourism product experience infrastructure experience, scenic landscape experience, scenic service experience, and tourist participation experience along with satisfaction, on tourist revisit intention, based on 437 valid questionnaires. The results indicate: (1) Some dimensions of the film-induced tourism product experience have a significant positive impact on revisit intention; (2) Tourist experience with film-induced tourism products influences their satisfaction with the film-induced tourism destination; tourist satisfaction has a positive impact on revisit intention. (3) Tourist satisfaction plays a partial mediating effect between the four dimensions of film-induced tourism experience and revisit intention. (4) Using Importance Performance Analysis (IPA), the study explores the discrepancies between tourist expectations and satisfaction regarding experiential items and proposes relevant suggestions for product optimization accordingly. This research reveals the influencing mechanism of tourist revisit intention from the perspective of film-induced tourism product experience, both expanding the existing theoretical framework on film-induced tourism experience and providing guiding suggestions for enhancing tourist revisit intention.