Research on Rural Art Design and Brand Buildings
Main Article Content
Keywords
rural revitalization, art design; branding, regional characteristics, marketing strategy
Abstract
Compared with cities, the countryside is characterized by simple folk customs, a natural ecology and a leisure lifestyle. As a unique form of creation, rural art is deeply rooted in the soil of regional culture, outlining an aesthetic outline that is completely different from other art genres with distinctive local characteristics. This strong regional attribute naturally gives the rural art brand a distinctive local identity, making it a unique cultural charm and recognizable in the art market. This study uses the literature research method as the core method, deeply excavates the unique attributes of rural art design through quantitative analysis, integrates the relevant research results in the field of regional branding, and systematically explores the interactive relationships between rural art design and brand building and the future development path. On the basis of the literature that combines and analyses the internal relationship between the two, this paper uses the method of induction and summary to reveal the important value of rural art design and brand building and looks forward to its future development trend. Research confirms that there is a close and inevitable relationship between rural art design and brand building. On the one hand, high-quality rural art design can become the core driving force of brand building, giving the brand a unique cultural heritage and visual identity. On the other hand, successful brand building can provide a broader communication platform and development space for rural art and promote the sustainable development of rural art in inheritance and innovation, which complement and empower each other.
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