Exploring Science Academic Conference Series
The Conference Proceedings Series publishes peer-reviewed papers presented at the Exploring Science conferences. These proceedings are a valuable resource for the scientific community, providing access to the latest research findings, innovative methodologies, and interdisciplinary studies. Key Features of the Proceedings: Peer-Reviewed Content – All submitted papers undergo a rigorous peer-review process to ensure academic quality and validity. Multidisciplinary Scope – Covers a wide range of fields, including but not limited to: Physical Sciences (Physics, Chemistry, Materials Science) Life Sciences (Biology, Biochemistry, Medicine) Engineering & Technology (AI, Robotics, Renewable Energy) Environmental Sciences (Climate Change, Sustainability) Social Sciences & Humanities (Psychology, Economics, Education) Open Access & Indexing – Many proceedings are published open access, ensuring wide visibility. Some are indexed in major databases like Scopus, Web of Science, Google Scholar, and others. Digital & Print Formats – Available in both digital (PDF/eBook) and print versions for accessibility. Benefits for Authors & Participants: Publication Opportunity – Presenters can publish their work in a recognized proceedings series. Networking – Connect with global experts and potential collaborators. Career Advancement – Enhances academic profiles for researchers and students. Impactful Research Dissemination – Contributes to the global scientific discourse. Submission Guidelines: Abstracts and full papers must follow the conference’s template. Submissions should present original, unpublished research. Deadlines and review timelines are announced on the official conference website. For more information, visit the official Exploring Science Conference website or contact the organizing committee.
Proceedings of the 2025 International Conference on Business, Management and Sustainability (ICBMS 2025)
The 2025 International Conference on Business, Management and Sustainability (ICBMS 2025), held from 2–4 August 2025 in Blagoveshchensk, Amur Region, Russia, brought together researchers, industry leaders, and policymakers to explore transformative strategies for sustainable development in business and management. This volume presents a curated selection of peer-reviewed papers that reflect the conference’s multidisciplinary dialogue on pressing global challenges—from green innovation and digital transformation to ethical governance and circular economies. By bridging theory and practice, these contributions advance our understanding of how businesses can align profitability with planetary stewardship, particularly in the dynamic contexts of emerging markets and cross-border collaboration. We extend our gratitude to the authors, reviewers, and organizing committee for their dedication to academic rigor and actionable insights. Special thanks to our host institution and partners for fostering this vital exchange in the unique setting of the Amur Region, a gateway to Asia-Pacific sustainability dialogues. May these proceedings inspire further research and partnerships toward a resilient, equitable future.
Copyright (c) 2025 ICBMS Conference Organizing Committee (Author) https://creativecommons.org/licenses/by/4.0
Proceedings of the 2025 International Conference on Social Sciences and Cultural Studies (ICSSCS 2025)
It is with great pleasure that we present the Proceedings of the 2025 International Conference on Social Sciences and Cultural Studies (ICSSCS 2025). This volume collects a selection of pioneering research papers presented at the conference, held from October 17 to 19, 2025, in the historic city of Athens, Greece—a cradle of Western civilization and a fitting backdrop for dialogues that seek to understand the complexities of human society and culture. The diverse scholarship contained within these pages reflects the interdisciplinary and dynamic nature of contemporary social sciences and cultural studies. The contributions in this proceeding traverse a wide spectrum of critical topics, demonstrating a shared commitment to addressing pressing issues in education, psychology, family dynamics, and societal transformation. The collection opens with innovative explorations in pedagogy, examining the application of drama in secondary school English classes and the predictive factors of English reading anxiety among university students. It then moves to the vital realm of mental health, presenting empirical research on the practical effects of art therapy for student anxiety. Further deepening the psychological inquiry, one study proposes the novel concept of "Meta-Integration" to deconstruct the psychological mechanisms of game addiction. Shifting focus to the fundamental unit of society, this volume includes research grounded in Family Ecosystem Theory, analyzing the factors that shape sibling relationships in two-child families. Finally, the scope expands to a macro-cultural and societal level with a literary analysis that draws profound educational implications from a narrative of social transformation in Bulgaria. We extend our deepest gratitude to the authors whose rigorous research and insightful perspectives form the core of this publication. Our sincere thanks also go to the dedicated program committee members and reviewers for their invaluable efforts in ensuring the quality and integrity of the scholarship presented here. It is our firm belief that the research contained in this proceeding will not only contribute valuable knowledge to the academic community but will also inspire further inquiry, collaboration, and positive impact across the multifaceted fields of social sciences and cultural studies.
Copyright (c) 2025 ICSSCS Conference Organizing Committee (Author) https://creativecommons.org/licenses/by/4.0
Proceedings of the 2025 International Conference on Linguistics, Psychology andCreative Education (ICLPCE 2025)
This volume presents the Proceedings of the 2025 International Conference on Linguistics, Psychology, and Creative Education (ICLPCE 2025), a compilation of the innovative research and insights shared during the conference held from September 26 to 28, 2025, in the vibrant and dynamic city of Hong Kong, China. As an interdisciplinary platform, ICLPCE 2025 successfully bridged the crucial fields of linguistics, psychology, and education, fostering a unique collaborative environment. The papers contained within these proceedings reflect this synthesis, offering a rich tapestry of inquiry that spans from the micro-level analysis of individual cognitive and emotional processes to the macro-level application of creative pedagogical strategies. The diversity and depth of the research are evident in the contents of this collection. The volume opens with explorations into creative educational methodologies, such as the application of drama pedagogy in language classrooms. It then delves into the psychological dimensions of learning, featuring studies on intervention for student anxiety and the psychological mechanisms underlying behaviors like game addiction. The intersection of language and individual cognition is further examined through research on the predictors of reading anxiety. Grounding this academic exploration in real-world contexts, other contributions analyze family ecosystems and their impact on child development, as well as the profound educational implications drawn from cultural and social narratives. We extend our sincere gratitude to all the authors for their valuable contributions and for sharing their pioneering work. Our special thanks go to the members of the international program committee and the numerous reviewers for their diligent efforts and expert judgment in selecting and refining the papers for this publication. We are also grateful to all the participants whose vibrant discussions and shared perspectives made the conference a truly enlightening event. It is our firm belief that the research presented in this proceeding will serve as a valuable resource for scholars, educators, and practitioners, inspiring further interdisciplinary collaboration and contributing to the advancement of knowledge in linguistics, psychology, and creative education.
Copyright (c) 2025 ICLPCE Conference Organizing Committee (Author) https://creativecommons.org/licenses/by/4.0
A Study on the Attitudes of Chinese and Foreign Media toward DeepSeek
In recent years, large - scale language models (LLMs), such as ChatGPT, Claude, and DeepSeek, have rapidly developed, sparking global discussions on technology and ethics. DeepSeek, as an open - source large - scale model developed by the Chinese team DeepSeek, has shown outstanding technical performance and application potential, attracting widespread attention from domestic and foreign media. However, there are significant differences in the reporting framework of DeepSeek among media from different cultural backgrounds, political stances, and technological ecosystems. The article adopts a sample selection method, and the media scope includes the following: Chinese media: Science and Technology Daily; Asian media: The Straits Times (Singapore); and European and American media: The New York Times. Time range: June 2023 to March 2025. Focusing on China’s local AI representative ‘DeepSeek’, filling the gap in current LLM media research on ‘Chinese model’ cases. By combining framing theory with critical discourse analysis (CDA), media coverage in the Chinese and American regions can be compared. Mixed content analysis (quantitative) and discourse analysis (qualitative) reveal explicit and implicit attitude structures.
Copyright (c) 2025 Zihan Liu (Author) https://creativecommons.org/licenses/by/4.0
The Influence of Interactive Clues Between Human and Products on Social Media Sharing
Users Generated Content (UGC) is one of the most important marketing method of social media. In recent years, people tend to project their emotions into products, engaging in accompanying social interactions with these products, and posting their interactions on social media. The topic about social media has already have lots of attentions, but researches about interactive clues in social media content still have some weaknesses. This research focuses on the influence of interactions between UGC publishers and companion products on target audiences. This paper analyses that interactive clues between humans and products can promote social media sharing behaviors. Emotional resonance is the mediation between interactive clues and sharing behaviors. Based on these conclusions, the following suggestions are raised in this paper: Publishers of UGC could provide more emotional clues on their posts so as to promote users’ sharing and spread. Platforms and enterprises could introduce new features about interactive clues, eliciting emotional resonance and optimizing content-propagation mechanism.
interactive clues, sharing willingness, emotional resonance
Copyright (c) 2025 Yaxuan Qiu (Author) https://creativecommons.org/licenses/by/4.0
A Study on Australia’s Cooperation with the World Health Organization during the Cold War Period
During the Cold War era, Australia’s need for collaboration with the World Health Organization (WHO) arose from domestic pressures to control infectious diseases and the risks posed by transnational disease transmission. At the same time, Australia’s robust national public health system and advanced medical technologies equipped it with the capacity to engage in global health partnerships. The establishment of the WHO provided an ideal international platform for such cooperation. Australia not only actively aligned with the WHO’s global health agenda but also took proactive steps in regional health governance and international aid efforts, evolving from a mere participant in collaborations to a key regional coordinator. This progression ultimately helped transform the WHO from a Euro-American-centric health institution into a more inclusive and dynamic platform for global health governance.
Cold War, Australia, World Health Organization, health governance, infectious diseases
Copyright (c) 2025 Sicheng Liu (Author) https://creativecommons.org/licenses/by/4.0
Exploring the Impact of Various Factors on the Salaries of Players in the National Basketball Association
This study focuses on the factors affecting NBA player salaries. On the basis of multidimensional data from 288 players in the 2022--2023 season, a random forest model and multiple linear regression model are used to explore the impacts of individual competitive level, implicit traits, commercial endorsement value, and institutional restrictions on salaries. Research has shown that a player’s performance in the field, especially their offensive contribution, is the core determinant of salary. Multiple linear regression validation reveals that scores and team win rates have a significant positive effect on salary, whereas the number of games has a negative effect. Defensive indicators and injury absenteeism do not significantly affect player salaries. In addition, the team’s luxury tax and off-field commercial value have weak explanatory power for salaries, revealing that the current salary system is still centered around competitive performance. This research provides a quantitative basis for player salary negotiations, team salary structure optimization, and alliance policy adjustments. In the future, real-time game data and social media indicators can be further integrated to improve the prediction accuracy.
NBA player salary, random forest model, multiple linear regression model, performance on the field, team winning percentage
Copyright (c) 2025 Yunlong Guo (Author) https://creativecommons.org/licenses/by/4.0
The Decay Cycle of Public Opinion: A Case Study of the Nongfu Spring Boycott Movement within Douyin’s News Framing
With the widespread popularity of short video platforms, short video news has become a key force in shaping public perception and guiding public opinion. Moreover, news frames serve as core variables in shaping the trajectory of the public opinion life cycle. However, research on the cycle of public opinion decay under specific news frames is scarce. Taking the 2024 Nongfu Spring boycott movement as a case study, this research focuses on three dominant news frames on the Douyin platform-namely, the moral judgment frame, the nationalism frame, and the crisis response frame. On the basis of frame theory and the case study method, this research explores the differences in their decay cycles and their dynamic mechanisms. It aims to identify the laws governing public opinion decay on short video platforms, facilitate positive interaction between theory and practice, and contribute to the sustained and healthy development of the short video news industry.
news frame, public opinion decay, Douyin platform, Nongfu Spring boycott movement
Copyright (c) 2025 Haoyuxuan Yang (Author) https://creativecommons.org/licenses/by/4.0
A Study on the News Construction of the Xinjiang Cotton Incident by Ten Western Mainstream Media Outlets, Including The New York Times and the BBC
This study focuses on the news construction of ethnic policies in China's Xinjiang region by mainstream Western media, which generally exhibits a negative tendency and includes some demonizing reports. These reports present stereotyped impressions and strong biases, erroneously linking Xinjiang’s ethnic policies with so-called “human rights issues”. They even sensationalize individual cases and obscure issues to deliberately frame them as “matters of global security”. Such coverage distorts China’s image and places Xinjiang within a misleading framework. Through a typical case study, the Xinjiang cotton incident, this research aims to reveal the news construction strategies employed by Western mainstream media regarding Xinjiang and to explore the practical approaches for constructing China’s international discourse power in this context. The findings reveal that Western media employ “double standards” in their news construction to smear the nature of ethnic policies in Xinjiang and the region’s cotton production conditions. They project their own framework of “racial discrimination” onto issues concerning Xinjiang’s ethnic minorities, aligning with the U.S.-led Western governments’ “encirclement” of Xinjiang cotton, thereby fostering misconceptions among overseas audiences and fueling negative public opinion. In response to accusations from Western mainstream media, China needs to optimize its response strategies and enhance its international discourse power. This can be achieved by increasing the sources of discourse output, strengthening logical coherence, reducing moral judgments, and incorporating more micro-narratives to counter false reporting on the Xinjiang cotton incident, while striving to build more credible international news reporting.
Xinjiang cotton incident, western media, news construction, international discourse power
Copyright (c) 2025 Eryan Shao (Author) https://creativecommons.org/licenses/by/4.0
The Judicial Dilemmas in Determining the “Constructive Knowledge” of the Crime of Assisting Information Network Criminal Activities and the Reconstruction of Relevant Rules
There are three dilemmas in the judicial determination of “presumed knowledge” in the crime of assisting information network criminal activity information: fragmentation of rules, local characterization, and technological alienation. With specific rules shining, the introduction of the Opinion is aimed at addressing these three predicaments, reconstructing the rules, unifying the rules, and eliminating some local differences. By comparing and quantifying cases in the Supreme People’s Court’s case library, this paper analyzes the role of the system of “objective behavior - subjective cognition - actor characteristics” constructed by it in achieving unified judgment. Opinions categorize objective behavior, subjective cognition and actor characteristics in major scenarios and refine specific rule scenarios by dividing technical elements into objective and subjective elements, which significantly narrows regional differences in adjudication, promotes the convergence of adjudication in technical cases, promotes the universality of functional specificity standards, and enhances the effectiveness of protection for special groups. Nevertheless, the reconfiguration of rules in Opinion still has limitations, and the ambiguity in the determination of the functional attributes of technical tools and the formalization of counterevidence review still restrict judicial rationality. The research suggests that the rules should be further improved in terms of legislation, interpretation and technology empowerment to achieve the dual goals of precisely cracking down on cybercrime and safeguarding the rights of the perpetrators.
crime of helping information providers, presumed knowledge, judicial dilemma, rule reconfiguration, similar cases are judged the same
Copyright (c) 2025 Zhiwen Hao (Author) https://creativecommons.org/licenses/by/4.0
Escaping War Crime Reflections of WWII: Japan’s Postwar Narratives through the Lens of Imperial Preservation, Remnants of Militarism, and Education
This article presents systematic research regarding the factors that led to Japan’s evasion of war crime after WWII. There are three major factors behind such evasion: the preservation of the imperial system, which provided legitimacy and a symbolic foundation for right-wing forces; the revival of militarist ideology and elites under the conditions of the Cold War; and the education system of Japan, which shaped the country’s “victim identity”. The combination has portrayed Japan’s victimhood while hindering its aggression and war crime responsibility. By analyzing these factors through historiographical review and the professional concepts of memory studies, this research article demonstrates how Japan’s selective remembrance became institutionalized in Japanese society and politics.
Japan, East Asia, postwar narrative, WWII, militarism
Copyright (c) 2025 Qiange Chen (Author) https://creativecommons.org/licenses/by/4.0
Research on the Construction Mechanism of Local Sense in Short Video News-Based on a Four-Dimensional Examination of Urban TV Short Video News
In recent years, short-form video news has grown influential in local journalism due to its rapid dissemination and strong interactivity, with how it cultivates a sense of place and deepens users’ local identification and participation becoming a key concern. This study examines the mechanisms of place sense construction and their communicative effects on short-form video news. Drawing on content from multiple municipal TV stations, it employs a literature review, case studies, and data collection. The findings reveal a four-dimensional interactive framework- “spatial reconstruction, emotional resonance, people-oriented negotiation, and governance feedback”-that turns “nearby” into public issues, enhances regional agenda-setting, and strengthens grassroots governance. Specifically, short-form videos reconfigure microgeographic space via “proximate symbols,” integrate political and livelihood narratives for accessibility, and blend arguments to expand discussion, with their rapid response and rumour-debunking capacity further boosting regional agenda-setting, offering innovative value for local communication and references for urban media strategy optimization.
short-form video news, sense of place, people-oriented perspective
Copyright (c) 2025 Shuaijun Liu (Author) https://creativecommons.org/licenses/by/4.0
Analysis of Hegemony in Shame from the Perspective of Postcolonialism
The Nobel Prize winner JM Coetzee's novel Shame was set in postcolonial South Africa. The experiences of the protagonist, Professor Lurie and his daughter Lucy, profoundly expose the continuing influence of colonial heritage and racial hegemony. In the novel, the power reversal, the fight for land ownership, and the violent conflict between whites and blacks not only reflected the complexity of identity politics in postcolonial society but also implied the criticism of Western cultural hegemony and the racial hierarchy. At the same time, the sexual assault scandal of Lurie and the violence suffered by Lucy are metaphors for the dual discipline of the body and spirit of the individual by colonial history. From the perspective of postcolonialism, this paper analyzes how colonial elites beautify exploitative behavior as the “mission of civilization” and how emerging power reconstructs the ruling order through violent means. Furthermore, against the background of contemporary globalization, this paper aims to provide critical reflection and theoretical enlightenment on the issue of cultural hegemony in global governance.
John Maxwell Coetzee, Shame, hegemony, postcolonialism
Copyright (c) 2025 Weili Pan (Author) https://creativecommons.org/licenses/by/4.0
Exploring the Predictive Factors and Sources in English Reading Anxiety from Individual Differences, Grammar Perspectives and Vocabulary Perspectives for Chinese Undergraduates
Anxiety is a negative emotion that may influence reading performance. The purpose of this study was to investigate the predictive effects of individual differences on Chinese undergraduate students' English reading anxiety and differences in grammar and vocabulary. The predictive effects of gender, major category, grade level, and current level of English proficiency were explored at the individual level. Word comprehension anxiety, word pronunciation anxiety and grammar anxiety are three sources of English reading anxiety. A total of 247 questionnaires were collected in this study, of which 207 were valid. A quantitative methodology was used in this research to handle the data. A multiple linear regression model was used to investigate these predictive factors, and it was found that gender, major category, and grade had no significant effect on Chinese college students' English reading anxiety, whereas the current level of English proficiency had a significant and uneven effect on English reading anxiety. For anxiety resources, Pearson correlation was used to explore the relationships between total reading anxiety scores and word comprehension anxiety, word pronunciation anxiety, and grammar anxiety to identify their ranks. The results of the study revealed that word comprehension anxiety was the most dominant of the three sources of anxiety, followed by grammar anxiety and word pronunciation anxiety. This study also discusses the reasons for these findings and provides pedagogical suggestions for teachers on how to tailor their teaching to the needs of their students, choose appropriate textbooks, and balance the weighting of grammar and vocabulary in English reading, which has a positive effect on the field of foreign language emotion research.
English reading anxiety, individual differences, grammar, vocabulary
Copyright (c) 2025 Ying Huang, Nanxuan Li, Shurui Xiang, †These authors contributed equally (Author) https://creativecommons.org/licenses/by/4.0
The Proposal and Application of the Concept of “Meta-Integration”—Taking the Analysis of the Psychological Mechanism of Game Addiction as an Example
With the development of science and technology and continuous social progress, the material living space of individuals (referring to objective reality) has gradually expanded. As a reflection of the material world, conscious activities have also become increasingly complex and diverse. The “cognitive unit” of an individual is formed through the logical construction of perceptions of the material space at the conscious level. Furthermore, “cognitive units” can be constructed into a “cognitive organic whole” through certain logical connection methods. To maintain balance and stability in dynamic interactions with the environment, it is necessary for the “cognitive organic whole” to remain in a harmonious state. In response, the article proposes the “meta-integration” theory. As a cognitive adjustment method, “metaintegration” can promote the smooth operation of the “cognitive organic whole” by changing the logical connection methods within and between “cognitive units,” thereby breaking through cognitive dilemmas. With the development of science, technology and the internet, the scope of individuals' conscious activities has expanded to the virtual space. If the effective cognitive construction of perceptions of the virtual world cannot be achieved at the conscious level, cognitive dilemmas may arise, which are externally manifested as the problem of online game addiction. This article provides an in-depth interpretation of the concept of “metaintegration” and illustrates its application adaptability through its mechanism of action in solving the problem of game addiction.
meta-integration, organic wholism, meta-cognition, integration, game addiction
Copyright (c) 2025 Zishu Wei (Author) https://creativecommons.org/licenses/by/4.0
The Dilemma of Awakening: On the Difficulty and Educational Implications of Bulgaria’s Social Transformation in “Uncle Ganyu”
This paper examines the symbolic role of Uncle Ganyu, the protagonist in Aleko Konstantinov’s Uncle Ganyu, as a representation of Bulgaria’s sociocultural struggles during its late 19th-century transition toward modernity. By analyzing the protagonist’s dual identity rooted in tradition yet exposed to European modernization, this study highlights how his traits of selfishness, conservatism, and superficial patriotism mirror broader societal tensions. Through close textual analysis, the paper explores Ganyu’s sporadic “awakening moments,” such as his reluctant admiration for foreign advancements and fleeting attempts to adopt civilized manners, which reveal a fragile consciousness of Bulgaria’s backwardness. These moments, however, remain incomplete due to entrenched ignorance and a lack of systemic education, reflecting the nation’s struggle to reconcile its Ottoman-era legacy with European modernity. Within postindependence Bulgaria, it was fragmented by territorial disputes and cultural dislocation. His interactions with educated narrators underscore the clash between rural traditionalism and urban intellectual aspirations. Konstantinov critiques not only Ganyu’s moral flaws but also a society hindered by superficial nationalism and materialistic values. The study argues that Ganyu transcends individuality; he embodies Bulgaria’s collective identity crisis, torn between preserving cultural heritage and embracing progressive ideals. Ultimately, the author posits education and ethical enlightenment as pivotal forces for national awakening, advocating for a cultural renewal that bridges tradition and modernity. By framing Ganyu’s incomplete transformation as a metaphor for Bulgaria’s stalled progress, the novel urges a reimagining of national identity through critical self-reflection and holistic education.
Bulgarian literature, Uncle Ganyu, awakening, national identity, education
Copyright (c) 2025 Yujie Jiang (Author) https://creativecommons.org/licenses/by/4.0
Research on Influencing Factors of Sibling Relationships in Two-child Families based on Family Ecosystem Theory
In recent years, with the implementation of China’s “comprehensive two-child” policy, the number of two-child families has increased. As one of the most enduring and inevitable social relationships in an individual’s life course, sibling relationships have a significant impact on individual development and family stability. Types of sibling relationships include warm sibling relationships, conflictual sibling relationships, and relationships where warm and conflictual sibling relationships coexist. The influencing factors of its formation and development include individual factors, family factors, and social factors. Existing research often focuses on the impact mechanism of a single factor, such as parent-child relationships or sibling age gaps, while exploration of multi-factor interactions remains insufficient. This paper attempts to explore the interaction of various influencing factors at the individual, family, and social levels based on existing literature. Future research should incorporate the characteristics of Chinese culture for localized studies; Further reveal the interaction between different influencing factors of sibling relationships and their mechanisms, and construct a systematic model of influencing factors for sibling relationships.
two-child families, sibling relationships, influencing factors, interaction
Copyright (c) 2025 Xuefangyuan Yu (Author) https://creativecommons.org/licenses/by/4.0
Anxiety Intervention for University Students in Yunnan: Needs Characteristics and Practical Effects of Painting Therapy Courses
Anxiety among university students has become increasingly prevalent; however, research on painting therapy interventions targeting high-anxiety groups in science and engineering majors remains scarce. Notably, high-anxiety students face a dilemma in seeking help: they often fall into a predicament of “the more eagerly seeking help, the harder it is to speak up”—anxiety drives their desire for support, yet it also leads them to avoid seeking help. This contradictory psychology hinders their access to effective support. This study, which focuses on students from universities in Yunnan, aims to explore the anxiety characteristics of this group and their demand for painting therapy courses, verify the intervention effects of the courses, and explore approaches to resolve the avoidance of help-seeking caused by anxiety. A total of 472 valid questionnaires were collected, and combined with a single-group pretest–posttest design, data analysis was conducted via the SCL-90 psychological scale and a self-designed course demand questionnaire. The results revealed that (1) 81.5% of the students in Yunnan universities experienced anxiety of varying degrees and that major had a significant impact on anxiety levels—students in science and engineering majors had significantly higher anxiety levels than did those in other majors did; (2) a significant “help-seeking paradox” existed: there was a significant negative correlation between anxiety frequency and willingness to participate in courses, with the initial willingness of high-anxiety students to participate in courses being only 27%; (3) after intervention with the painting therapy course, which was based on the three modules of “Emotional Parachute”, “Emotional Regulation Toolbox”, and “Social Icebreaker”, the total score of students’ anxiety factors decreased significantly, especially among science and engineering students; and (4) after adopting a low-threshold promotion strategy, the participation rate of high-anxiety students in the course increased from 27% to 44%. These findings indicate that anxiety among university students in Yunnan is prominent, with science and engineering students being a high-risk group. The “help-seeking paradox” significantly restricts high-anxiety students’ access to support. The designed painting therapy course can effectively alleviate anxiety, and the low-threshold promotion strategy provides a feasible path to overcome this paradox, which has important practical significance and promotion value and offers insights for university mental health education.
university students’ anxiety, course intervention, demand characteristics, painting therapy
Copyright (c) 2025 Peiwen Huang, Xiaoqun Tang (Author) https://creativecommons.org/licenses/by/4.0
A Study on the Application of Drama Pedagogy in Secondary School English Classes: Overview and Prospects
Over the past decade and a half, Drama Pedagogy has emerged as an innovative instructional approach in Chinese middle-school English classrooms. This paper reviews domestic studies published between 2007 and 2024, examining six key dimensions: Theoretical Foundation and Conceptual Definition, Comprehensive Qualities and Interdisciplinary Approaches, Language-Skill Development, Teaching Models and Innovation, Practical Application and Case Analysis, Effectiveness of Drama Pedagogy, and Implementation Status and Challenges. The synthesis reveals that Drama Pedagogy markedly enhances learner motivation, productive language use, cultural insight and higher-order thinking. Nevertheless, its uptake remains limited in rural schools and among certain teachers. Future research should explore deeper integration of Drama Pedagogy with digital technologies, refine curricular design, and expand teacher training to support wider and more sustainable implementation.
Drama Pedagogy, English teaching, secondary school student
Copyright (c) 2025 Feng Hu (Author) https://creativecommons.org/licenses/by/4.0
Dual-City Mirroring and Market Differentiation: Research on Price Correlations and Optimization Paths in Shanghai and Hong Kong Real Estate Markets
Existing studies have revealed the impact of policies, interest rates and other factors on the real estate market but focus on single-factor and single-region analyses, and there is a gap in the study of cross-regional multifactor influence weights. In this study, the real estate market and housing prices in Hong Kong and Shanghai are used as the research objects, and a multiregional and multifactor correlation and difference comparison study is carried out, with the goal of revealing the correlation and differentiation mechanism of housing prices in Shanghai and Hong Kong. The results of this study reveal that housing prices are correlated in terms of seven dimensions, namely, supply, demand, and monetary policy, whereas differences exist in terms of policy instruments, population structure, land system and other factors. After validating each factor through a dual-track framework of correlation and differentiation, factor analysis and structural equation modeling were employed to further determine the weighting of different factors across the two regions. Based on this, a housing price fluctuation early warning mechanism was established to provide references and recommendations for policy implementation, risk mitigation, and real estate regulation stabilization in megacity clusters.(Li et al., 2012)
differentiated regulation for megacities, structural equation modeling and factor analysis, housing price correlation and differentiation mechanism
Copyright (c) 2025 Chenhao Ying, Cancan Jin, Lijia Du (Author) https://creativecommons.org/licenses/by/4.0
Cryptocurrency under the Wave of Financial Technology: Development Trajectory, Impact Mechanisms and Trend Outlook
With the rapid development of financial technology (FinTech), cryptocurrency, as a critical component, has become a pivotal force in reshaping the global financial system. This paper systematically examines the developmental trajectory, impact mechanisms, and future trends of cryptocurrencies, focusing on the differentiated paths of mainstream cryptocurrencies and niche cryptocurrencies. The findings reveal that cryptocurrencies drive payment innovation, blockchain breakthroughs, and financial inclusion through decentralized architecture and smart contract technology. However, challenges such as high volatility, regulatory ambiguity, and energy consumption constrain their widespread adoption. This paper not only uncovers the bidirectional impacts of cryptocurrencies on monetary systems, technological innovation, and policy regulation but also highlights future directions for cryptocurrencies, including global regulatory harmonization, deep technology–market integration, and compliance-driven transformation of niche cryptocurrencies, by integrating cutting-edge cases and policy dynamics. The results provide multidimensional theoretical support for understanding the complexity of cryptocurrencies and balancing innovation with risk while offering practical insights for regulatory technology (RegTech) and the sustainable development of the financial ecosystem.
fintech, cryptocurrency, development trajectory, decentralized finance, regulatory framework
Copyright (c) 2025 Yongxu Li (Author) https://creativecommons.org/licenses/by/4.0
Analysis of E-commerce Platform Expansion and Brand Effect
Against the backdrop of accelerated penetration of the digital economy,e-commerce platforms have achieved scale expansion through technological iterations such as live streaming sales and algorithm recommendations, profoundly reconstructing the transmission path of brand value. The ecological expansion of leading platforms such as JD.com is significantly correlated with the formation mechanism of brand premium, but existing research lacks quantitative verification of the dynamic interaction between platform economies of scale and brand effects. This issue holds significant practical value for understanding the evolutionary laws of the e-commerce ecosystem and adjusting brand strategies. This paper takes the sportswear category on the JD.com platform as an observation window, selects Nike, Anta, and Li-Ning as comparative samples, and constructs a ridge regression model based on monthly sales panel data from 2020 to 2025 to analyze platform scale indicators and quantify the differentiated contributions of different brands to platform scale expansion. This study reveals the transformation path of e-commerce platforms from “channel tools” to “value co-creators,” providing data support for platforms to optimize brand-tiered operation strategies, and establishing a decision-making framework for brands to formulate differentiated platform entry strategies.
E-commerce platform, scale expansion, brand effect, brand premium, Nike
Copyright (c) 2025 Jiajun Deng (Author) https://creativecommons.org/licenses/by/4.0
Research on the Influencing Factors of Beijing’s Economic Growth via Multiple Regression Analysis
In recent years, academic circles have continued to discuss and study the factors influencing internal economic growth in typical regions. On the basis of the existing theoretical basis of regional economic growth research, the Cobb‒Douglas production function, this paper combines the influencing factors of Beijing economic growth with economic level indicators (Zhang et al., 2018). Using multiple regression methods, this study investigates the factors influencing economic growth in Beijing from 2003--2022. Eleven indicators, including per capita fixed asset investment (FAI) and the employment level (LR), were selected to measure the annual per capita GDP growth rate of Beijing across 11 dimensions, such as capital input, labor force input, and globalization. The research results were validated by constructing a multiple linear regression equation. The key findings indicate that the proportion of service industry output in total output (IDU) and per capita retail sales of consumer goods (CGP) significantly positively correlate with the per capita GDP growth rate (RG). On the basis of these findings, the study proposes adjusting industrial structures and formulating policies to vigorously develop the service sector and driving consumption upgrades through targeted campaigns to stimulate domestic demand. The model demonstrates good fit, providing valuable references for analyzing regional economic factors.
economic growth, influencing factors, Beijing, multiple regression model, Cobb‒Douglas production function
Copyright (c) 2025 Naiwen Zhang, Ziyu Luo, Guohua Ren (Author) https://creativecommons.org/licenses/by/4.0
Enterprise Digital Transformation and ESG Performance
In recent years, the comprehensive performance of enterprises in the environment, society and corporate governance (ESG) has become increasingly important and has attracted the attention of all sectors of society. Moreover, the digital economy has developed rapidly, and the digital transformation (DX) of enterprises is also an inevitable trend. Therefore, whether the DX of enterprises affects ESG performance is the core issue of this paper. On the basis of data from A-share listed companies in the Shanghai and Shenzhen stock markets from 2009--2023, the impact of the DX of enterprises on ESG performance is studied. In addition, the effects of lag periods and heterogeneity were also studied. The results show that the DX of enterprises has a significant positive effect on the ESG rating of enterprises and that there is a significant positive lag effect. Moreover, the DX of enterprises has a positive effect on environmental protection and social responsibility but a negative effect on corporate governance. Moreover, the heterogeneity analysis of the nature of property rights shows that the impact of the DX of nonstate-owned enterprises on the ESG performance of enterprises is more significant.
ESG, digital transformation, heterogeneity, nature of property rights, lag test
Copyright (c) 2025 Jianan Li, Jiayi Song (Author) https://creativecommons.org/licenses/by/4.0
The Influence of Health Literacy Level on the Purchasing Behavior of Health Products
The implementation of the Healthy China 2030 goals has led to the vigorous development of the health industry, including the rapid growth of the health product industry. Nevertheless, it is still unclear what factors influence consumers' propensity to buy health items. This study focuses on how consumers' propensity to buy health items is influenced by their level of health literacy. This article is based on the Theory of Planned Behavior, and a model is constructed with health literacy level as the independent variable, attitude toward the behavior, subject norm, perceived behavior control as mediating variables, and health items purchase intention as the dependent variable. The study employs questionnaire surveys and data model analysis to test the hypotheses are valid not. Through data analysis, it is concluded that attitude toward the behavior, subject norm, perceived behavior control, as partial mediating variables, significantly positively influence consumers' willingness to purchase health products by their health literacy level . This conclusion may help the factory which produces health products. From the outset of promotion, the aim should be to enhance consumers' health literacy level to expand the market. During sales and after-sales service, products should be introduced in a way that is closer to their actual effects and needs, thereby enhancing consumer trust and customer loyalty, and ultimately increasing purchase intention.
health literacy, theory of planned behavior, health products, consumer behavior
Copyright (c) 2025 Yuhan Hou (Author) https://creativecommons.org/licenses/by/4.0
Analysis of Digital Financial Inclusion Promotion of Rural Economic Development
In the context of the digital age, China has set new goals for rural economic development: to transform from a major agricultural country to a powerful agricultural country. On this basis, digital financial inclusion has become a powerful tool for achieving this goal. This paper systematically reviews the impact and pathways of digital financial inclusion on rural economic development. This paper focuses on the practical effects of digital financial inclusion in areas such as rural revitalization, high-quality agricultural development, rural economic growth promotion, and common prosperity. According to multiple studies, digital financial inclusion has effectively promoted the transformation and upgrading of rural industries and the optimization of the rural consumption structure through methods such as optimizing resource allocation and expanding the boundaries of financial services. However, issues such as unbalanced regional development and risk prevention and control still need to be optimized and resolved. This paper, by integrating multiple academic research papers, proposes methods for optimizing paths such as strengthening the infrastructure of digital financial inclusion and improving the application system, striving to achieve common prosperity and narrowing the urban‒rural gap.
digital financial inclusion, rural economy, rural income growth
Copyright (c) 2025 Zhi Zhang (Author) https://creativecommons.org/licenses/by/4.0
Influence of the Fan Economy on the Operation of Sports Events in the Age of Social Networks
In today’s globalized and digitalized era, sporting events have become important platforms for economic activities and cultural exchange. With the resurgence of the fan economy in 2018, its development trend has gained market recognition. While various industries are competing to attract fans for economic benefits, the sports industry faces challenges such as insufficient public sports consumption and low per capita spending on sports. As the upstream sector of the sports industry, sporting events are undoubtedly the driving force behind its growth. Despite issues such as underdeveloped industrial chains and the need to increase sports consumption, the sporting event market shows great potential, supported by favourable factors such as national policies, rapid economic growth, technological advancements, and legal improvements. This paper analyses the current state of sporting events in China and identifies the key issue as "foot traffic," or the problem of "fans." The quantity and quality of fans are the foundation of any sporting event. Therefore, keeping up with the times and vigorously developing the sports fan economy is crucial for expanding the influence of sporting events. Through a three-step model of "attracting fans," "retaining fans," and "monetizing fans," this paper aims to enhance the impact of the fan economy on sporting events, strengthen fan monetization capabilities, and promote the healthy and prosperous development of the sports industry, providing practical insights for its growth.
Fan economy; sporting events; operational models; fandom economy
Copyright (c) 2025 Jingxing Qian (Author) https://creativecommons.org/licenses/by/4.0
Information Management as a Strategic Lever—A Case Study of Satya Nadella’s Leadership in Microsoft Transforming
Since 2014, Microsoft CEO Satya Nadella has driven a remarkable transformation via cloud and AI focus, with information management as a core enabler. This study explores how Nadella’s information management—collection, integration, and application of internal/external data—influenced Microsoft across five management domains: managerial roles (Mintzberg), strategy (BCG matrix, Porter’s five forces), HR (diversity), motivation (Maslow), and leadership (path–goal theory). Using a case study approach, it analyses practices such as the “cloud-first” strategy, “One Microsoft” information sharing, employee feedback mechanisms, and data-driven partnerships (e.g., OpenAI), which are supported by performance and satisfaction data. Effective information management led to 200% market cap growth (2014–2019), Azure’s 23% cloud share (2023), 47% revenue growth (2017–2020), and 85% employee satisfaction (2023). Nadella’s integration of information management and transformational leadership offers a blueprint for organizational success in the digital era.
Information Management; Satya Nadella; Transforming Microsoft; Strategic
Copyright (c) 2025 Xingyao Feng (Author) https://creativecommons.org/licenses/by/4.0
A Study on Globalised Asset Allocation Based on Chinese High Net Worth Households
Over the past seven decades, China's economic development has made a historic leap forward. The per capita disposable income of residents has been rising, and the size of the high net worth income group has been expanding, and it is expected to be the largest in the world. This study points out that the cross-border capital flows of HNWIs have become significantly active, driven by both the deepening of globalisation and the deepening of the openness of China's capital market. Data monitoring shows that the compound annual growth rate of the overseas asset allocation scale of this group will reach 17.8% between 2020 and 2022, which fully confirms that globalisation has become a mainstream trend. The study further reveals that when the financial volatility index of a single economy exceeds the threshold of 0.45, the annualised volatility of the wealth portfolio without cross-border allocation is 320 basis points higher than that of the globalised portfolio. The continued expansion of this risk premium difference objectively requires wealth management organisations to construct a global asset allocation model based on currency hedging mechanism and geo risk diversification to effectively cope with the increasing volatility transmission effect in international financial markets. By analysing the current situation of wealth management of China's HNW clients, this paper puts forward some suggestions for international asset allocation, which will provide reference for the development of China's wealth management market in the future.
high net worth families, global market, risk management, invisible demand, configuration strategy
Copyright (c) 2025 Angran Sun (Author) https://creativecommons.org/licenses/by/4.0
Comparative Financial Analysis of AIA and Prudential During the Pandemic (2019--2022)
As representatives of the world's leading insurance companies, the performance of AIA and Prudential during the COVID-19 pandemic has been highly important to the insurance industry's response to the crisis. This article uses financial statement analysis and DuPont analysis (ROE decomposition) to compare the performance of the two companies in terms of core profitability (gross profit margin, net profit margin) and business growth capabilities. AIA has shown stronger financial resilience, with core profitability continuing to be positive; while Prudential has faced drastic fluctuations, especially in 2022, with significant operating losses and negative profit margins, and its risk response capabilities have been significantly challenged. DuPont analysis further reveals that one of the key reasons for Prudential's difficulties is its high historical financial leverage ratio. The insurance industry needs to focus on improving strategic agility and operational resilience during the crisis; specifically, at the enterprise level, it should actively expand diversified market sales channels and accelerate the development of innovative insurance products to meet the needs of the times.
Financial statement, DuPont analysis, AIA, Prudential
Copyright (c) 2025 HioTong Su, Qiyu Yang (Author) https://creativecommons.org/licenses/by/4.0