The Application of AI-Generated Content (AIGC) in E-Commerce Advertising
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Keywords
AIGC, artificial intelligence, E-commerce, digital advertising
Abstract
In recent years, e-commerce platforms have increasingly relied on content marketing, where advertising is expected to deliver more diverse and information-rich messages. The rapid development of artificial intelligence-generated content (AIGC) offers new tools that allow companies to adapt to this environment more efficiently. With the maturation of technologies such as AI-driven copywriting, image design, and video generation, AIGC has begun to play a central role in advertising content production and distribution. This paper explores how AIGC reduces production costs, enables scalable and personalized advertising, and reshapes consumer engagement. Moreover, it analyses emerging challenges, including the homogenization of content, data security risks, and copyright disputes. The paper concludes with an outlook on the future of AIGC in advertising and proposes directions for responsible and innovative development.
References
- Li, X., Fan, Y., & Cheng, S. (2023). AIGC in China: Current developments and future outlook. arXiv preprint. https://doi.org/10.48550/arXiv.2308.08451
- Wang, X., Hong, Y., & He, X. (2024). Exploring artificial intelligence generated content (AIGC) applications in the metaverse: Challenges, solutions, and future directions. IET Blockchain, 4(4), 365-378. https://doi.org/10.1049/blc2.12076
- Zhao, Y., Li, L., Jia, H., & Wu, S. (2023). Opportunities and challenges of artificial intelligence generated content on the development of new digital economy [Paper presentation]. Proceedings of the 2023 2nd International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2023), Chengdu, China.
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