AIGC Changes the Internal Governance of Political Trust Under the Perspective of Political Communication——A Theoretical Research and Practice Analysis Based on a National Network Survey
DOI:
https://doi.org/10.70267/8r8dj095Keywords:
AIGC (generative artificial intelligence); political communication; political trust; AI precision governance; grid theoryAbstract
Political communication is one of the important ways to influence political trust. With the rapid development of artificial intelligence generated content (AIGC) technology, its application is increasingly extensive in the field of political communication, which has had a profound impact on the traditional political communication mode. This study discusses the difference between AIGC (generative ARTIFICIAL intelligence) and traditional political communication in information credibility and its impact on public political trust, and in order to further enhance the political communication of AIGC, a new pattern of AI precision governance should be constructed with grid theory. Through online extensive sampling of the national 503 people, overall, the application of AIGC technology significantly changed the way of political information and trust degree, compared with the traditional form of public political trust fell, at the same time the traditional (authoritative) media, social media main body using AIGC political communication will also affect the people's political trust. In this regard, accurate precision governance should be realized, so that the application of AIGC in political communication has the following trends: it can improve the public's awareness of the credibility and authenticity of political information to a certain extent, and then further enhance the public's political trust. This study from the perspective of political communication reveals the application of AIGC for the influence of public political trust path, reveals the information credibility and authenticity perception in the important role of cultivating political trust, further highlights the change and innovation of traditional communication form, reasonable guide the development of good AIGC political communication new areas, promote the importance of building a new pattern of AI accurate governance, provides an important reference for the future development in the field of political communication.
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