Research on the Financial Performance of Scenario-Oriented Transformation of Business Models:An Exploratory Case Based on Suning.com
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Keywords
business model, scenario-oriented, smart retail, Suning.com
Abstract
Improving service quality through the scenario-oriented transformation of business models delivers a better service experience for users. Such transformation leads to changes in corporate financial performance, which in turn reflect the effectiveness of the transformation. This paper selects Suning.com Group Co., Ltd. as the research object and analyzes its financial performance from 2017 to 2022 through case analysis and literature research. Firstly, it introduces the research background, significance and methods, then summarizes the relevant theories as the theoretical foundation for the subsequent case analysis. The paper presents an overview of Suning.com, elaborates on the development process of its scenario-oriented transformation of business model, and finally analyzes the impact of this transformation on its financial performance. Through in-depth case analysis, the research conclusions are summarized to provide references for other retail enterprises.
References
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