AI Intervention in the Irrational Behavior of Individual Investors in the Securities Industry -- Based on the Construction of Financial Culture
Main Article Content
Keywords
AI, financial culture, securities market
Abstract
In view of the practical problems of “limited effect of independent implementation and fuzzy coordination mechanism” in the current AI intervention and financial culture construction in guiding investors' rational behavior, this study takes the panel data of 31 provinces in mainland China from 2022 to 2025 as samples, takes the risk awareness search index as the proxy variable of rational cognition, and empirically tests the interaction between the two by using a two-way fixed effect model. The results show that both single AI intervention and financial culture construction have a significant negative impact on investors' risk awareness, and the interaction between the two is significantly positive. Financial culture construction can positively adjust the effect of AI intervention, forming a “technology culture” double drive promotion mechanism. This paper fills the theoretical gap between AI technology and financial culture research and provides empirical support for the construction of collaborative governance programs and the stability of the securities market.
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