College Students Online Love to Participate in the Promotion Activities

Abstract

With the rapid development of big data, there are more and more consumption ways of online shopping online. As China's e-commerce platforms continue to expand, various e-commerce shopping festivals also emerge. At the same time, the competition among online businesses has become increasingly fierce, and different promotion means emerge in endlessly. Therefore, businesses should seize the opportunity, seize the opportunity, and study the vast consumer group of college students. College students are an emerging consumer group of online shopping software. Many college students will buy on impulse under the stimulation of various promotional activities. For example, after swiping discounts on TikTok, Kuaishou and other video software, they are easy to have the desire for impulse consumption. In addition, college students mainly show the continuity of purchase when buying goods. If they have a good experience in the process of buying goods, they may continue to buy products of the same brand, and will recommend the products to their friends and relatives. College students stand at the front of the consumption concept, easy to contact, but also easy to accept new things, consumption concept ahead and change relatively fast. Secondly, college students should pursue the practical ability brought by commodities more often. College students have now become one of the main forces of consumption. This paper takes the domestic online consumption environment as the research background, and through the review of questionnaires and literature, studies the influence of product promotion mode on the impulsive purchase of product promotion. his paper explores which kind of promotion method that college students love to participate in in online shopping in China. The consumption phenomenon of college students is expected to provide reference for merchants to carry out online shopping promotion.