MEI, Kangcheng. Applications of Generative Artificial Intelligence in Marketing: A Research Review and Future Prospects. Financial Economics Research, [S. l.], v. 3, n. 6, p. 83–102, 2026. DOI: 10.70267/fer.v3n6.83102. Disponível em: https://journals.zeuspress.org/index.php/FER/article/view/1765. Acesso em: 7 nov. 2026.