SHI, Jiaxin. What Makes Consumers Buy: A Study of Go–Stop Psychological Signals in L’Oréal’s FMCG Marketing. Financial Economics Research, [S. l.], v. 3, n. 2, p. 400–406, 2026. DOI: 10.70267/fer.250302.400406. Disponível em: https://journals.zeuspress.org/index.php/FER/article/view/910. Acesso em: 9 jul. 2026.