LI, Qian. Chic Branding and Cultural Inheritance: Multimodal Construction of Chinese Brand Identity on New Media of Creative Tourism. Journal of Language, Culture and Education, [S. l.], v. 3, n. 1, p. 1–12, 2026. DOI: 10.70267/jlce.2026.v3n1.0112. Disponível em: https://journals.zeuspress.org/index.php/JLCE/article/view/557. Acesso em: 17 jan. 2026.