Challenges and Pathways for Improving New Media Communication of Marine Agriculture, Rural Areas, and Farmers from the Perspective of the Digital Divide

Abstract

The scale of new media communication related to marine agriculture, rural areas, and farmers continues to expand. It has become a key channel for the circulation of marine information and the inheritance of marine culture. However, the digital divide seriously restricts its development. This study focuses on the digital divide challenges in this field. It adopts literature analysis and data analysis methods. Based on the three-level framework of digital divide theory, the study examines gaps in access, usage, and digital literacy. The findings show that the digital divide in marine rural new media communication mainly results from insufficient infrastructure investment, a lack of adaptable digital tools, and an incomplete training system for digital skills. This study proposes several solutions, including improving digital infrastructure in fishing villages, developing more adaptable tools, and providing progressive skills training. The research expands the application context of digital divide theory and helps address gaps in existing studies. It also offers theoretical and practical references for improving the effectiveness of marine rural new media communication and promoting the digital inheritance of fishing village culture.