View of Greenwashing Risk in Green Supply Chain Management: Explaining Greenwashing Through the Discrepancy Between GSCM Practice and Marketing Claims— A Comparative Case Study of H&M and Patagonia

Return to Conference Proceedings Submission Details Greenwashing Risk in Green Supply Chain Management: Explaining Greenwashing Through the Discrepancy Between GSCM Practice and Marketing Claims— A Comparative Case Study of H&M and Patagonia Download Download PDF