YU, Jiatong. A Study on the Communication Mechanism of Brand Homophonic Marketing from the Perspective of Meme Theory — Taking the Yili “Year of the Horse Seeks Ma Yili” Event as an Example. Exploring Science Academic Conference Series, [S. l.], v. 19, p. 485–490, 2026. DOI: 10.70267/icfmb.202619485490. Disponível em: https://journals.zeuspress.org/index.php/conference/article/view/1106. Acesso em: 5 aug. 2026.