ZHANG, Youwen. Gen Z Consumer Psychology and Co-branding in New Media: A Review with Luckin Coffee. Exploring Science Academic Conference Series, [S. l.], v. 19, p. 529–535, 2026. DOI: 10.70267/icfmb.202619529535. Disponível em: https://journals.zeuspress.org/index.php/conference/article/view/1112. Acesso em: 5 aug. 2026.