LIU, Qingyu. Explaining Heterogeneous Effects of KOL–KOC Combinations: A Persuasion-Knowledge Framework for Multi-Source Influencer Marketing. Exploring Science Academic Conference Series, [S. l.], v. 13, p. 273–281, 2026. DOI: 10.70267/icbms.2601.273281. Disponível em: https://journals.zeuspress.org/index.php/conference/article/view/817. Acesso em: 28 may. 2026.