LI, Dan. AI-Driven Consumer Behavior Prediction and Brand Relationship Marketing: Technological Applications and Theoretical Mechanisms. Exploring Science Academic Conference Series, [S. l.], v. 13, p. 289–295, 2026. DOI: 10.70267/icbms.2601.289295. Disponível em: https://journals.zeuspress.org/index.php/conference/article/view/819. Acesso em: 28 may. 2026.