PU, Ying. “Weak Narrative, Strong Symbols”: Pop Mart’s Practical Rebellion against and Theoretical Revision of Brand Narrative Theory. Exploring Science Academic Conference Series, [S. l.], v. 17, p. 208–215, 2026. DOI: 10.70267/icrafm.202617208215. Disponível em: https://journals.zeuspress.org/index.php/conference/article/view/1451. Acesso em: 25 oct. 2026.