ZHANG, Muhan. From Celebrity Endorsement to Influencer Marketing: Rethinking Endorser Typology in the Social Media Era. Exploring Science Academic Conference Series, [S. l.], v. 17, p. 319–327, 2026. DOI: 10.70267/icrafm.202617319327. Disponível em: https://journals.zeuspress.org/index.php/conference/article/view/1486. Acesso em: 25 oct. 2026.