QIU, Xiaofu; SONG, Yutong; ZHANG, Linzi; LIN, Boying. Evaluating the Marketing and Behavioral Drivers Behind the Success of Doubao in ByteDance Among Generation Z in China. Exploring Science Academic Conference Series, [S. l.], v. 17, p. 776–785, 2026. DOI: 10.70267/icrafm.202617776785. Disponível em: https://journals.zeuspress.org/index.php/conference/article/view/1551. Acesso em: 25 oct. 2026.