Yu, Jiatong. “A Study on the Communication Mechanism of Brand Homophonic Marketing from the Perspective of Meme Theory — Taking the Yili ‘Year of the Horse Seeks Ma Yili’ Event As an Example”. Exploring Science Academic Conference Series 19 (July 30, 2026): 485–490. Accessed August 5, 2026. https://journals.zeuspress.org/index.php/conference/article/view/1106.