Yu J. A Study on the Communication Mechanism of Brand Homophonic Marketing from the Perspective of Meme Theory — Taking the Yili “Year of the Horse Seeks Ma Yili” Event as an Example. ESA [Internet]. 2026 Jul. 30 [cited 2026 Aug. 5];19:485-90. Available from: https://journals.zeuspress.org/index.php/conference/article/view/1106