Research on the Dissemination Effect of AIGC-Generated Content on New Media Platforms—Taking Gen Z as an Example

Abstract

This study examines Generation Z's (born between 1995 and 2010) acceptance and dissemination patterns of AI-generated content (AIGC) on new media platforms. Understanding how AI-generated content (AIGC) influences Gen Z—a digitally native, socially active yet impressionable demographic—is crucial. AIGC shapes their perceptions, behaviors, and decision-making, raising concerns about misinformation, ethical AI use, and digital well-being. Research in this area can guide policy, education, and technology design to ensure responsible AI adoption while empowering Gen Z to navigate an AI-driven media landscape effectively. Through questionnaire surveys and data analysis of platforms, including TikTok, Bilibili, and Xiaohongshu, along with case studies, the research reveals a dual attitude: entertainment-driven engagement with AIGC and instrumental skepticism. The findings highlight distinctive community-specific behaviors within this demographic. This study reveals the communication mechanisms of AIGC among Gen Z users, providing valuable insights for content creators and platform operators.