Research on Rural Art Design and Brand Establishment

Abstract

Art helps rural revitalization, and various regions explore and practice based on actual analysis of the current situation. This article uses real cases to illustrate the relationship between rural art design and branding, drawing inspiration from the “Gesar King Tibetan Culture and Skills Park”. The park is dedicated to providing skills training and promoting Tibetan culture and Gesar culture among impoverished children in Tibetan areas. Currently, children in Tibetan schools have created their own brand of thangkas. Tibetan cultural, creative products, as well as highland specialties are highly popular. This not only improves the living environment, but also optimizes production, life, and ecological space through artistic design. This article delves into the Gesar King Tibetan Culture and Skills Park from the perspectives of the form, content, achievements, difficulties, and problems encountered in establishing a brand through the empowerment of art and culture in rural construction. It promotes Tibetan thangka art and daily applications, digital sales, and the residency and inheritance of artistic achievements, providing reference for more aspiring thangka artists in the future.