The Cross-Border Circulation of Frames: Corporate Narratives and International Media Representations of China’s AI Health Product “Ant Afu”

Main Article Content

Xinyi Yi
School of Foreign Studies, Shanghai University, Shanghai, China

DOI: https://doi.org/10.70267/ijassr.v3n5.94113

Keywords

AI health products, Ant Afu, framework interaction, interpretive package, inclusive frame

Abstract

Artificial intelligence (AI) health products represent a significant technological advancement; however, the construction of their global image and its interaction with corporate narratives remain unclear. Employing the Chinese AI health product “Ant Afu” as a case study, this research draws on interpretive package theory and a framing-interaction perspective to identify the dynamics between corporate and international media frames. It further examines the interaction patterns and influencing factors between corporate official narratives and the reporting frameworks adopted by mainstream international media. Through a mixed-methods analysis of 90 media samples from Chinese, U.S., and international outlets, this study identifies distinct patterns of frame reinforcement, reconstruction, and transformation. Findings indicate that international media reliance on conflict and economic consequences frames drives media bias, while the integration of corporate inclusive frames and causal attribution elements serves as a key predictor of positive coverage. This study provides empirical evidence regarding the construction of meaning in the transnational dissemination of health-tech products within non-Western contexts, offering critical insights for the global communication of such innovations.

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Published
Sep 9, 2026
Issue
Vol. 3 No. 5 (2026)
Section
Research Articles
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How to Cite

Yi, X. (2026). The Cross-Border Circulation of Frames: Corporate Narratives and International Media Representations of China’s AI Health Product “Ant Afu”. International Journal of Asian Social Science Research , 3(5), 94-113. https://doi.org/10.70267/ijassr.v3n5.94113