Research on the Demand Survey and Service Quality Improvement Strategy of the Elderly Aviation Service
Main Article Content
Keywords
Airline Services; Elderly People's Needs; Service Quality Evaluation; Improvement Strategies; Consumer Survey
Abstract
With the increase in the proportion of elderly population, the importance of optimizing aviation services for the elderly and their service quality has gradually become apparent. This study firstly investigates the current situation of elderly people in terms of aviation services, and reveals the main problems that exist. Subsequently, by designing a targeted survey questionnaire, a comprehensive investigation and analysis of the aviation service needs of elderly consumers is conducted in order to accurately grasp their specific requirements. Combined with the evaluation system, this paper proposes a targeted service quality evaluation method and explores strategies to improve the service quality for the elderly population in the aviation industry. The research results have high practical value for the aviation industry to provide more humane and refined services and have significant practical guidance in addressing the new challenges posed by an aging society in the aviation service field.
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