The Active Practice of Rural Creativity: Exploration of Multi-dimensional Paths of Art Intervention in Rural Revitalization

Abstract

In the context of rural revitalization, localized artistic practices have emerged as pivotal vehicles for activating rural resources and reshaping cultural identity. In this study, the “Bao Xiaoguang’s Earthy Three Kingdoms” video series and the Tiananmen-themed mural installation in Henan village are used as case studies, and how local communities transform cultural symbols into endogenous drivers for rural revitalization through artistic design initiatives is explored. The research demonstrates that such practices not only redefine rural visual landscapes but also establish multidimensional pathways for cultural reproduction, economic empowerment, and social cohesion through media dissemination, emotional engagement, and community participation. Moving beyond the conventional “art in rural areas” narrative, this study emphasizes the creative agency of local stakeholders, providing academic insights with both theoretical depth and practical implications for rural revitalization efforts.