Generative AI and the Global Communication of Chinese Cultural Short Videos

Abstract

With the rapid development of digital media and artificial intelligence, short videos have become an important medium for the global communication of Chinese culture. Compared with traditional forms of international communication, short videos are more visual, interactive, emotional, and platform-oriented, which makes them suitable for cross-cultural communication in the mobile media era. Meanwhile, generative artificial intelligence has begun to reshape the production, translation, editing, distribution, and evaluation of cultural content. This paper focuses on the global communication of Chinese cultural short videos and explores how generative AI empowers cultural content creation, cross-cultural adaptation, communication efficiency, and cultural value transmission. It argues that generative AI can lower the threshold of cultural content production, enrich multimodal expression, improve multilingual communication, and expand the international reach of Chinese cultural narratives. However, AI-driven cultural communication also faces challenges such as content homogenization, cultural misunderstanding, algorithmic bias, copyright uncertainty, and the weakening of cultural authenticity. Therefore, the future development of Chinese cultural short videos should not rely on technological efficiency alone. It should combine technological innovation with cultural accuracy, localized expression, human review, ethical governance, and international cooperation, so as to enhance the global communication power and cultural influence of Chinese culture in the digital intelligence era.