YU, Xiaohua; CHENG, Wei; ZHANG, Lanyue; YANG, Ziwei. How Consumers’ Perceptions of Li Brocade-Inspired Cultural and Creative Product Design Shape Heritage-Supportive Behavioral Intentions: A Cultural Sustainability Perspective. Media Studies, [S. l.], v. 3, n. 3, p. 10–24, 2026. DOI: 10.70267/ms.v3n3.1024. Disponível em: https://journals.zeuspress.org/index.php/MS/article/view/1278. Acesso em: 12 sep. 2026.