Vol. 28 (2026): Proceedings of 2026 International Conference on FinTech, Marketing and Business Analytics（ICFMBA 2026）

Abstract

Finance, markets, and corporate decision-making are increasingly organised through data. Creditworthiness is assessed by predictive models; investment advice is delivered through automated platforms; consumer demand is inferred from digital traces; and managerial judgment is steadily being recast through dashboards, forecasts, and algorithmic recommendations. These developments promise speed and precision, but they also raise harder questions about trust, accountability, market power, privacy, and the limits of data-driven reasoning.