The Sneaker Culture, Status, and Schooling: A Thematic Narrative Review and Theoretical Framework to Study Youth Cultural Consumption
Main Article Content
Keywords
sneaker culture, youth cultural consumption, identity work, status signalling, school culture
Abstract
The sneakers are branded products, collectible items, which acquire cultural significance based upon the perceptions of the surrounding world. This narrow narrative review puts the studies of sneakers in direct dialogue with the studies of youth-clothing and cultural theory. It considers the way identity, status, community involvement, and authenticity are connected to sneakers. Searches and citation chaining resulted in 44 different records: nine by the initial search and six bibliographically validated additions made up a 15-source core. The direct research connects sneakers to brands, communities, release information and authentication. Studies of children, teenagers, and school dress record peer recognition based on clothing, but do not identify a youth effect specific to sneakers. School culture is then seen as a situation with the potential to influence audience judgement. Comparative study should have identified contexts, peer and institutional assessment measurements, and alternative explanation testing in order to attribute school context differences to sneakers.
References
- [1] I. Denny, “The sneaker-marketplace icon,” Consumption Markets & Culture, vol. 24, no. 5, pp. 456–467, 2021, doi: 10.1080/10253866.2020.1741357
- [2] B. T. Wallace and D. L. Andrews, “The contested terrain of sporting consumption: Navigating meaning, identity, and late capitalist marketing through sneaker customization,” Social Sciences, vol. 13, no. 8, Art. no. 383, 2024, doi: 10.3390/socsci13080383
- [3] D. Matthews, Q. Cryer-Coupet, and N. Degirmencioglu, “I Wear, Therefore I Am: Investigating sneakerhead culture, social identity, and brand preference among men,” Fashion and Textiles, vol. 8, no. 1, Art. no. 1, 2021, doi: 10.1186/s40691-020-00228-3
- [4] J. W. Choi and M. Kim, “Sneakerhead brand community netnography: An exploratory research,” Fashion, Style & Popular Culture, vol. 6, no. 2, pp. 141–158, 2019, doi: 10.1386/fspc.6.2.141_1
- [5] Y. Jia, “Authenticity and inauthenticity in sneaker culture: A case study on Changhuo sneakers in China,” Japanese Review of Cultural Anthropology, vol. 20, no. 1, pp. 43–87, 2019, doi: 10.14890/jrca.20.1_043
- [6] M. Piacentini and G. Mailer, “Symbolic consumption in teenagers’ clothing choices,” Journal of Consumer Behaviour, vol. 3, no. 3, pp. 251–262, 2004, doi: 10.1002/cb.138
- [7] R. Elliott and C. Leonard, “Peer pressure and poverty: Exploring fashion brands and consumption symbolism among children of the British poor,” Journal of Consumer Behaviour, vol. 3, no. 4, pp. 347–359, 2004, doi: 10.1002/cb.147
- [8] J. Swain, “The right stuff: Fashioning an identity through clothing in a junior school,” Gender and Education, vol. 14, no. 1, pp. 53–69, 2002, doi: 10.1080/09540250120098889
- [9] T. Veblen, The Theory of the Leisure Class. New York, NY, USA: Macmillan, 1899.
- [10] P. Bourdieu, Distinction: A Social Critique of the Judgement of Taste, R. Nice, Trans. Cambridge, MA, USA: Harvard University Press, 1984.
- [11] R. W. Belk, “Possessions and the extended self,” Journal of Consumer Research, vol. 15, no. 2, pp. 139–168, 1988, doi: 10.1086/209154
- [12] A. M. Muñiz, Jr., and T. C. O’Guinn, “Brand community,” Journal of Consumer Research, vol. 27, no. 4, pp. 412–432, 2001, doi: 10.1086/319618
- [13] S. Thornton, Club Cultures: Music, Media and Subcultural Capital. Cambridge, UK: Polity Press, 1995.
- [14] P. Willis, Learning to Labour: How Working Class Kids Get Working Class Jobs. Farnborough, UK: Saxon House, 1977.
- [15] H. Arksey and L. O’Malley, “Scoping studies: Towards a methodological framework,” International Journal of Social Research Methodology, vol. 8, no. 1, pp. 19–32, 2005, doi: 10.1080/1364557032000119616
