The Impact of Cross-border E-commerce Platform Governance on the International Performance of SMEs
Main Article Content
Keywords
cross-border e-commerce, platform governance, SMEs, international performance, high-quality global expansion
Abstract
Against the backdrop of rapid digital economic development, cross-border e-commerce has become a vital channel for Chinese small and medium-sized enterprises (SMEs) to expand international markets and achieve internationalization. As major cross-border e-commerce platforms continuously improve their governance systems and strengthen regulatory intensity, they not only standardize industry order but also profoundly shape SMEs’ international development. This paper takes cross-border e-commerce platform governance as the core perspective, summarizes the main contents and current status of platform governance, analyzes the opportunities and challenges faced by SMEs in internationalization, explores the dual impacts of platform governance on SMEs’ international performance, and proposes optimization strategies from the perspectives of enterprises, platforms, and governments. The research aims to provide references for SMEs to achieve high-quality internationalization via cross-border e-commerce and offer practical implications for platform governance optimization and policy formulation.
References
- [1]Li, J. (2022). The impact of cross-border e-commerce platform governance on SMEs’ export performance. Journal of Commercial Economics, (12):145-147. (in Chinese)
- [2]Zhang, L., & Wang, J. (2021). Digital platform governance, compliance costs and SME internationalization. Journal of International Trade Issues, (08):92-106. (in Chinese)
- [3]Chen, J. Y. (2020). Research on transformation and upgrading paths of SMEs under cross-border e-commerce. Practice in Foreign Economic Relations and Trade, (05):56-59. (in Chinese)
- [4]Liu, F. (2023). The impact of cross-border e-commerce platform traffic allocation on SME performance. Modern Business, (03):34-36. (in Chinese)
- [5]Zhao, Y. (2022). Risks and countermeasures of SME internationalization under cross-border e-commerce compliance. Enterprise Economy, 41(07):123-129. (in Chinese)
- [6]Ministry of Commerce. (2023). China Cross-border E-commerce Development Report 2023. Beijing: China Academy of International Trade and Economic Cooperation. (in Chinese)
- [7]Wang, Y. (2022). Dilemmas and breakthrough paths for SMEs in cross-border e-commerce. Business Observation, (25):78-80. (in Chinese)
- [8]Chen, M., & Zhou, M. (2021). Platform governance, business environment and SME international performance. World Economy Research, (11):102-115. (in Chinese)
- [9]Chen, L., & Zhang, H. (2022). Platform governance and international performance of SMEs in cross-border e-commerce. Journal of Small Business Management, 60(3):1123-1140.
- [10]Li, Y., & Wang, J. (2021). Compliance costs and export performance of SMEs under strict platform regulation. International Business Review, 30(5):101872.
- [11]Liu, F. (2023). Traffic allocation and SME growth in cross-border e-commerce platforms. Electronic Commerce Research, 23(2):567-589.
- [12]OECD. (2022). Digital Trade and SMEs: Opportunities and Challenges. Paris: OECD Publishing.
- [13]UNCTAD. (2023). World Investment Report 2023: The Impact of Digitalization on Investment. Geneva: United Nations.
- [14]Zhang, Q., & Li, M. (2020). Institutional pressure, platform governance and SME internationalization strategy. Journal of International Entrepreneurship, 18(4):456-478.
- [15]Zhao, X. (2021). Risk management for SMEs in cross-border e-commerce compliance transformation. Journal of Business Logistics, 42(3):321-335.
Article Sidebar
This work is licensed under a Creative Commons Attribution 4.0 International License.