Research on the Company Competitive Strategy: A SWOT Analysis and Five Forces Analysis in DJI Drones

Abstract

In recent years, with the continuous development of technological innovation, the frequency of the combined application of Unmanned Aerial Vehicles (UAVs) with various industries has been on the rise, and the development of the UAVs industry has become an inevitable trend. This report will provide an industry analysis for the UAV industry. We will first give an overview for UAV industry, then discuss the attractiveness and potential of the industry, and using the Five forces analysis and the SWOT analysis to demonstrate the strength and weakness of the DJI Technology Co., Ltd as a leading company within the industry. By analyzing the case of DJI and introducing its current development status and product innovation points, this paper explores how DJI maintain its competitiveness by innovations and strategies. Based on those analysis, this paper aims to study what corporate strategies DJI adopts to enter overseas markets and become an outstanding enterprise in a highly competitive environment. This paper hope to provide experience and inspiration for the development of new enterprises that want to enter or have already entered the drone market in the future, namely core technological innovation, differentiation strategy, and achieving cost advantages. Furthermore, we also provide suggestions for DJI's future development direction.