Research on the Support of Xiaopeng Automobile’s Financial Strategy for Enterprise Growth

Abstract

Against the background of global green travel and sustainable development, the growth of new energy automobile enterprises is highly dependent on financial strategy support. This paper takes Xiaopeng Automobile as the research object and uses the ratio analysis method, trend analysis method and balanced scorecard method to systematically explore the internal relationship between its financial strategy and enterprise growth. This paper combs the core path of Xiaopeng Automobile ‘R & D-driven technology growth + market-oriented scale growth’, analyzes the implementation of its three financial strategies of financing, investment and working capital management, and evaluates them from the four dimensions of the scorecard. On the basis of the problems of profit and the cash flow cycle, debt structure and investment return found in the research process, this paper proposes several suggestions, such as optimizing cost control, adjusting the debt structure and accelerating the closed loop of investment return, to provide a reference for the sustainable development of Xiaopeng Automobile and the financial strategy formulation of other enterprises in the new energy automobile industry.