Consumer Behavior Research under the Sharing Economy Model
Main Article Content
Keywords
platform, sharing economy, consumer behavior, business model
Abstract
With the rapid development of Internet technology, platform economy has emerged and flourished. The sharing economy, as a typical representative of platform economy, has rapidly risen globally. The sharing economy takes the sharing of idle resources as the core, and connects the supply and demand sides through the Internet platform, realizing the optimal allocation and efficient use of resources. This article aims to explore the changes in consumer behavior and their influencing factors under the sharing economy model. Through literature review and empirical research, this article analyzes the characteristics of consumer motivation transformation, personalized consumption patterns, and enhanced social attributes in the sharing economy model. Meanwhile, this article also explores the impact of economic, socio-cultural, and technological factors on consumer behavior. However, the research results indicate that there are also some problems with the sharing economy model, and this article will propose relevant suggestions based on these issues. The research in this article is of great significance for understanding the operational mechanism of the sharing economy model, optimizing consumer experience, and promoting the sustainable development of the sharing economy model in the era of platform economy.
References
- [1] Meng, Z. L. & Yang Y. T. (2023). Discussion on the profit model, economic consequences, and countermeasures of the sharing economy. Times Economy & Trade, 20(07), 24-26.
- [2] Zhu G. W., Huang J., & Luo Y. Y. (2023). The dark side of the sharing economy under algorithmic management: Conceptual framework and prospects. Nankai Business Review, 1-24. Advance online publication. http://kns.cnki.net/kcms/detail/12.1288.F.20230509.1544.002.html.
- [3] Zhu R. J. (2023). Research on factors influencing the development potential of China’s sharing economy. China Price, (07), 39-41+56.
- [4] Tan W. W. (2023). Case study on sustainable operation and management of the sharing economy. National Circulation Economy, (17), 99-102.
- [5] Li J. (2023). Practical dilemmas and countermeasures of sharing economy development. Modern Business, (18), 19-22.
- [6] Si Y. (2023). A brief analysis of the problems and development countermeasures of the sharing economy in the new era. Journal of Liaoning Teachers College (Social Sciences Edition), (03), 11-13.
- [7] Zhang Y. L. (2023). A brief analysis of the sharing economy business model and development suggestions: Taking shared bicycles as an example. Modern Business, (09), 15-18.
- [8] Peng Q. X. (2023). Reflections on capital and information security issues in the sharing economy. Finance & Economy, (23), 18-20.
- [9] Zhao C. C. (2023). Research on the development of the sharing economy in Shandong Province. Hebei Enterprises, (11), 53-55.
- [10] Jia Z. B., & Yuan Z. (2023). Developing the sharing economy to promote common prosperity. Macroeconomic Management, (11), 73-80.
- [11] Yi Q. N. (2024). Research on consumer behavior under the background of the sharing economy. Hebei Enterprises, (02), 27-29.
- [12] Chen P. (2024). Analysis of logistics business model optimization under the sharing economy background. Logistics Engineering and Management, 46(02), 102-104+56.
- [13] Garud, F., Kumaraswamy, A., Roberts, A., et al. (2020). Liminal movement by digital platform-based sharing economy ventures: The case of Uber Technologies. Journal of Consumer Behavior, 43(3), 447-475.
- [14] Lin S. X., & Ruan C. Y. (2024). The impact of perceived value on purchase intention in the sharing economy. Commercial Economic Research, (08), 81-84.
- [15] Lutz, C., & Newlands, G. (2018). Consumer segmentation within the sharing economy: The case of Airbnb. Journal of Business Research, 88, 187-196.
- [16] Geissinger, A., Laurell, C., Oberg, C., et al. (2019). How sustainable is the sharing economy? On the sustainability connotations of sharing economy platforms. Journal of Cleaner Production, 206, 419-429.
- [17] Guo Z., Bei Y. S., Zhao J. Z., et al. (2023). The impact of the sharing economy on prosocial behavior: The mediating role of trust. Psychological Science, 46(04), 944-951.
- [18] Bardhi, F., & Eckhardt, G. M. (2012). Access-based consumption: The case of car sharing. Journal of Consumer Research, 39(4), 881-898.
- [19] Liu J. X., Fan X. C., & Li D. J. (2020). Shared products and unethical behavior: Based on a moderated multiple mediation model. Luojia Management Review, 14(4), 90-112.
- [20] China Academy of Urban Planning and Design. (2024). 2024 Annual Report on Shared Bicycle and Electric Bicycle Riding in Major Chinese Cities. Beijing: China Academy of Urban Planning and Design.
- [21] Lee, M. K., Kusbit, D., Metsky, E., et al. (2015). Working with machines: The impact of algorithmic and data-driven management on human workers. In Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. New York: ACM.
Article Sidebar
This work is licensed under a Creative Commons Attribution 4.0 International License.