Globalization and Localization of Subculture: Cultural Conflicts and Integration in the Overseas Expansion of Chinese Tactical Competitive Mobile Games

Abstract

This study focuses on the globalization of Chinese tactical competitive mobile games, such as PUBG Mobile and Peacekeeper Elite, to explore how Chinese youth subculture achieves cross-cultural communication through gaming platforms. It analyzes cultural conflicts arising from symbol misinterpretation and value differences between Chinese youth subcultures and local cultures in Europe, America, and the Middle East. Adaptation strategies, including localized skin design and regional holiday events, are summarized to foster cultural integration. From the perspective of cultural imperialism theory, this research demonstrates how Chinese youth subculture maintains its subjectivity and enhances cultural soft power in global expansion. This study further argues that globalization does not lead to simple cultural domination but results in hybrid cultural forms through continuous interaction between global and local elements. It highlights the role of players as active agents who reinterpret and reshape cultural meanings within game environments. Additionally, the research emphasizes that successful localization depends on balancing cultural authenticity with market adaptability, providing a sustainable model for global cultural dissemination. It not only provides theoretical and practical references for Chinese youth subcultures to gain international recognition, but also offers insights into the global dissemination of Chinese digital cultural products and the international influence of youth subcultures.