A Discussion on the Management Model of Shanghai Disney Resort: Strengths and Weaknesses
Main Article Content
Keywords
Shanghai Disneyland, management model, strengths and weaknesses, leisure tourism, cultural and tourism industry
Abstract
Shanghai Disney Resort is the sixth Disney resort in the world and the first one within the Chinese mainland. As a crucial component of the globally renowned tourism development series, Shanghai Disney Resort adheres to the principle of “an authentic Disney experience infused with Chinese characteristics”, actively showcasing Chinese cultural elements to domestic and international visitors. Since its completion, the resort has become a new landmark in Shanghai, attracting tourists from around the world, thereby contributing to the high-quality development of Shanghai's and China's cultural and tourism industry. Through a comprehensive analysis of typical cases of tourism development in China’s new era, this paper examines the core features, implementation methods, and pathways of the project’s management model. By integrating recent research findings, it summarizes the strengths and weaknesses inherent in the resort's management model as observed in practice.
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