The Economics of Digital Platform Advertising Design: A Review of the Synergistic Mechanism of Form, Context Matching, and Long-Term Value

Main Article Content

Keren Chen
The R.B. Pamplin College of Business, Virginia Polytechnic Institute and State University, Blacksburg, America

DOI: https://doi.org/10.70267/icfmb.2026171420

Keywords

digital platform monetization, advertising design, two-sided market, psychological reactance, customer lifetime value

Abstract

Traditional digital platforms generally believe that increasing the frequency and impact of advertising can lead to a linear increase in revenue. This review integrates the theories of two-sided markets, psychological resistance, and customer lifetime value to explore the contradiction between the immediate monetization orientation and the long-term sustainable development of the platform and constructs a transmission path of how advertising design affects the long-term value of enterprises. This review concludes that mandatory intrusive advertisements will trigger user resistance, promote the popularization of advertisement blocking, and reduce user retention, while user-autonomous advertising designs, such as skippable and reward-based designs, can balance advertising effectiveness and long-term user value. At the same time, algorithm-driven contextual advertisements can replace privacy-sensitive cross-site tracking, resolving the contradiction between personalization and intrusion. This review believes that the essence of digital advertising design is a long-term asset allocation decision, which can provide a reference for the sustainable value growth of platforms under privacy regulation.

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Published
Jul 27, 2026
Conference Proceedings Volume
Vol. 17 (2026): Proceedings of the International Conference on Research in Accounting, Finance and Management (ICRAFM 2026)
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Articles
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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Chen, Keren. “The Economics of Digital Platform Advertising Design: A Review of the Synergistic Mechanism of Form, Context Matching, and Long-Term Value”. Exploring Science Academic Conference Series, vol. 17, July 2026, pp. 14-20, https://doi.org/10.70267/icfmb.2026171420.