Discussion on Driver Behavior Norms and Platform Optimization Paths for Ride-Hailing Services from the Perspective of Destination Discrimination

Main Article Content

Ruifang Xu
School of Economics and Finance, Huaqiao University, Quanzhou 362000, China

DOI: https://doi.org/10.70267/icrafm.202617231248

Keywords

destination discrimination, ride-hailing drivers, algorithm control, behavioral norms, platform optimization, algorithmic justice

Abstract

Ride-hailing services have now become an important mode of urban transportation. However, frequent occurrences of drivers selectively accepting orders or refusing passengers based on the attractiveness of the destination have led to “destination discrimination,” which infringes on passengers’ rights and hinders the healthy development of the industry. Based on labor process theory and the social construction perspective of algorithmic discrimination, this paper integrates existing empirical research on platform labor control to analyze the generation logic, social impact, and governance path of destination discrimination. It extends research on algorithmic discrimination from the price dimension to the spatial dimension, proposes the concept of “destination discrimination,” and constructs a dual governance framework of “driver behavior norms + platform algorithm optimization.” Destination discrimination is the result of the combined effects of platform algorithm logic and drivers’ cost rationality. It requires coordinated governance through strengthening drivers’ professional ethics, establishing compensation and incentive mechanisms, improving algorithm transparency, and reconstructing the evaluation system to promote the development of the platform economy towards fairness and justice.

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Published
Oct 19, 2026
Conference Proceedings Volume
Vol. 17 (2026): Proceedings of the International Conference on Research in Accounting, Finance and Management (ICRAFM 2026)
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How to Cite

Xu, Ruifang. “Discussion on Driver Behavior Norms and Platform Optimization Paths for Ride-Hailing Services from the Perspective of Destination Discrimination”. Exploring Science Academic Conference Series, vol. 17, Oct. 2026, pp. 231-48, https://doi.org/10.70267/icrafm.202617231248.