Research Articles

Comparative Study of Digital Heritage Narratives in East Asia: The Cases of Digital Dunhuang and E-National Treasures

Wanjun Ye (Author)
Abstract 231 | PDF Downloads 137 | DOI: https://doi.org/10.70267/ms.20260303.0109

Page 1-9

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How Consumers’ Perceptions of Li Brocade-Inspired Cultural and Creative Product Design Shape Heritage-Supportive Behavioral Intentions: A Cultural Sustainability Perspective

Xiaohua Yu, Wei Cheng, Lanyue Zhang, Ziwei Yang (Author)
Abstract 213 | PDF Downloads 127 | DOI: https://doi.org/10.70267/ms.v3n3.1024

Page 10-24

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Substitute Media Choice of Film and Television Users Under Cloud Storage Controls: Impacts of the Sword Net Campaign

Junru Xiao (Author)
Abstract 82 | PDF Downloads 102 | DOI: https://doi.org/10.70267/ms.v3n3.2535

Page 26-35

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Semiotic Reconfiguration and Emotional Mobilization of Gufeng DJ Music in China’s Online Left-Wing Subculture: A Case Study of Douyin

Hangchu Pu (Author)
Abstract 232 | PDF Downloads 152 | DOI: https://doi.org/10.70267/ms.v3n3.3642

Page 36-42

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Research on the Current State of AIGC Transparency Labelling in Mainstream Media News: A Content Analysis of Five Major Platforms

Can Shu (Author)
Abstract 140 | PDF Downloads 117 | DOI: https://doi.org/10.70267/ms.v3n3.4350

Page 43-50

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A Review of the Evolution and Shifts in Research on Chinese Online Fan Fiction Culture

Lu Zhuang (Author)
Abstract 76 | PDF Downloads 35 | DOI: https://doi.org/10.70267/ms.v3n3.5157

Page 51-57

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A Three-Dimension Perspective of Individual, Community and Platform in the Literature Review on the Motivational Mechanisms of Fan Labour in the Digital Age

Yufei Li (Author)
Abstract 91 | PDF Downloads 35 | DOI: https://doi.org/10.70267/ms.v3n3.5868

Page 58-68

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“Algorithmic Transparency” or “Algorithm Panic”? A Literature Review and Frontier Issues on AIGC Advertising Transparency and Consumer Responses

Xiyuan Wu (Author)
Abstract 95 | PDF Downloads 37 | DOI: https://doi.org/10.70267/ms.v3n3.6983

Page 69-83

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A Study on the Construction of Youth Sub‑cultural Identity in Bilibili Danmaku Interaction (2015‑2025)

Jianing Zhu (Author)
Abstract 86 | PDF Downloads 39 | DOI: https://doi.org/10.70267/ms.v3n3.8488

Page 84-88

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A Review of Research on the Communication Effects and Ethical Controversies of AIGC Online Micro-Short Dramas

Tongqi Li (Author)
Abstract 206 | PDF Downloads 103 | DOI: https://doi.org/10.70267/ms.v3n3.8996

Page 89-96

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The Study of Youth Deviant Expression Through Online Anonymity Mechanisms Based on the Viewpoint of the Youth Subculture

Shiyu Chen (Author)
Abstract 114 | PDF Downloads 48 | DOI: https://doi.org/10.70267/ms.v3n3.97106

Page 97-106

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A Review of Youth Nostalgic Consumption Psychology and Identity in Social Media Environments (2018-2026)

Siru Dou (Author)
Abstract 114 | PDF Downloads 57 | DOI: https://doi.org/10.70267/ms.v3n3.107114

Page 107-114

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A Study on Image-Text Synergy Patterns in Media Reports from the Perspective of Multimodal Discourse Analysis: A Case Study of Belt and Road Initiative-Related Reports on Xinhua News Agency’s English Website

Meiyu Chen (Author)
Abstract 101 | PDF Downloads 38 | DOI: https://doi.org/10.70267/ms.v3n3.115125

Page 115-125

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From Free to Paid: Public Attitude Change and Mechanism Evidence around Doubao's Charging Announcement

Rui Zhang (Author)
Abstract 41 | PDF Downloads 30 | DOI: https://doi.org/10.70267/ms.v3n3.126147

Page 126-147

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From “Classics” to “Radical Remix”: Aesthetic Reconstruction in AI-Generated Remix Videos

Xijin Pang (Author)
Abstract 36 | PDF Downloads 21 | DOI: https://doi.org/10.70267/ms.v3n3.148154

Page 148-154

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