Multimodal Discourse Analysis of Digital Practices: Theories, Methods, and Future Directions for Museum Website Communication

Main Article Content

Qian Li
1. Department of Foreign Language studies, Jinan University, China; 2. Department of Language Science and Technology, The Hong Kong Polytechnic University, Hung Hom, Hong Kong, China

DOI: https://doi.org/10.70267//jlce.2026.v3n2.1421

Keywords

digital communication, multimodal discourse analysis, museum websites, Lingnan culture, visual grammar

Abstract

This article reviews research on computer-mediated communication, Internet-mediated communication, and multimodal discourse analysis, with a particular focus on museum websites as digital cultural interfaces. It argues that museum websites in multimodal environments in which cultural meaning, institutional identity, and user engagement are constructed through the interaction of text, image, colour, layout, and navigation. Drawing on MDA, MCDA, social semiotics, and Visual Grammar, the article identifies key theoretical foundations and highlights major research gaps. Special attention is given to the representation of Lingnan culture in museum websites and to the balance between cultural symbolism, usability, and intercultural accessibility.

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Published
Mar 23, 2026
Issue
Vol. 3 No. 2 (2026)
Section
Research Articles
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How to Cite

Li, Q. (2026). Multimodal Discourse Analysis of Digital Practices: Theories, Methods, and Future Directions for Museum Website Communication. Journal of Language, Culture and Education, 3(2), 14-21. https://doi.org/10.70267//jlce.2026.v3n2.1421