Research on Multimodal Pathways for the Digital Narrative of Qilu Culture from the Perspective of Cross-Cultural Communication
Main Article Content
Keywords
Qilu Culture, cross-cultural communication, digital narrative, multimodality
Abstract
Qilu culture is an important representative of the Yellow River civilization. It is not only a peak of Chinese civilization, but also a vivid witness to the long-term continuation of river civilization. Nowadays, with the continuous advancement of digitization and globalization, this paper believes that Qilu culture should assume the role of promoting mutual learning of global civilization. As far as the current cross-cultural communication practice of Qilu culture is concerned, it is necessary to sort out its current situation and try to design a multi-modal digital narrative communication mode according to its characteristics. To do so, first, it can provide theoretical basis and practical operation scheme for the construction of Chinese civilization identity system and the promotion of international influence; second, it can also provide a reference sample for the effective dissemination of culture in other regions.
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