An Analysis of Huawei’s Official Website Translation Under the Guidance of Theories of Communicative and Semantic Translation
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Keywords
communicative translation, semantic translation, Huawei official website, translation strategy
Abstract
With the rapid development of globalization, more and more enterprises have built official websites, which is an effective way for enterprises to communicate with the outside world and build a brand. As a world-renowned ICT provider, Huawei relies heavily on the quality of its official website translation, which directly affects its international image. This paper takes the “Our Company” column of the official website as the research object, and selects typical texts from it, including company profile, mission and vision, quality policy and so on. Through analysis, it is known that the website of Huawei uses communication translation more frequently, which can achieve the purpose of publicity. This paper provides some reference value for research Chinese enterprises to enhance their international influence.
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